Real estate business

Use digital platforms to develop your real estate business? Alex Ayub has the secrets to becoming a real estate social influencer

For real estate professionals looking to gain an edge in today’s digital marketplace, Alex Ayub has the answer. As a nationally recognized speaker, he has used the power of digital platforms to help realtors, brokers, real estate agencies and brands gain substantial digital credibility. In doing so, it also introduced real estate professionals to the essential platforms and tools they need to grow their business.

Because he works directly with real estate agents at all levels of success and career, Ayub leverages his digital marketing knowledge and brand development experience to create programs tailored to each client’s unique specialty. This process allows real estate agents to see impressive results across various marketing channels.

Wanting to give real estate companies a greater competitive edge, Ayub created a digital marketing program based on various industry-specific topics. After spending time presenting topics to agents and brokers on a weekly basis, he began co-hosting and producing the Miami Real Estate Podcast, a program that covers contemporary real estate topics with leaders Of the industry.

It was a natural progression for Ayub, who immediately recognized the benefits of digital marketing for real estate companies.

“As soon as there was a surge in opportunity for these digital platforms, I realized that real estate professionals now had the opportunity to play smarter, not harder,” says Ayub.

To initially design his course, Ayub compiled extensive research into an interactive program and presented it in a hybrid format. Realtors and brokers were able to attend simultaneously, in person and via Zoom.

“I knew that was the direction the industry was going,” says Ayub. “You were either going to adapt or get beat up.”

Because the digital world is an ever-changing ecosystem, Ayub continues to adapt and refine his advice to ensure real estate professionals have access to the latest and most advanced information in the industry. As a result, its clients now have the tools to grow their brand and generate organic business through optimized online platforms.

“Agents, brokers, and developers attend my interviews to adjust their branding strategies,” Ayub says. “You might be a seasoned real estate veteran, but that doesn’t mean you’re also a tech savvy. That’s why I’m here.”

His work has been used by real estate professionals across the country, and recently Ayub partnered with Real Grader, a real estate technology company. He helped them scale their business and impact the real estate industry nationally. Today, Ayub works with some of the biggest real estate brands in the United States, a level of success he attributes to his commitment to helping others.

“If you’re constantly promoting a system that has a positive effect on people, it’s only a matter of time before it spreads like wildfire,” Ayub says.

Ayub now hosts weekly public speaking events with nationally recognized brands. Ayub and his team are helping real estate professionals transition from traditional marketing to a highly effective digital marketing machine.

“I’m excited to travel across the United States to help brands achieve greatness,” says Ayub. “Being in front of motivated professionals who are trying to succeed and providing them with the tools to do so is very rewarding.”

Alex Ayub plans to continue innovating digital credibility strategies to reach as many professionals as possible. To learn more about how to optimize your digital credibility and expand your real estate career, follow Alex Ayub on Instagram @itsayubz or visit

Written in partnership with Ascend

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