It seems like every day there is a drastic change in the world of social media. More recently, a new social media platform made its debut: Clubhouse. Clubhouse is not your standard social media platform; it’s purely conversational.
Many popular real estate agents have embraced the new platform to create an open conversation on topics ranging from real estate social media to navigating a tough market. With a new social media platform, comes a new way of understanding how it can benefit your business. If you’re looking for tips on how to use this platform to its full potential, you’ll want to keep reading.
How does the clubhouse work?
Each social media platform has its own unique features, and Clubhouse is no exception. Clubhouse is different from other major social media platforms because it does not have options for posting status or sharing photos. There is only one thing: audio. The Clubhouse can be thought of as a trio: part podcast, part webinar and part conference.
Right now, Clubhouse is in the start-up phase – you can only join upon invitation or approval from another member. When you join Clubhouse, you create a place where you can join live conversations or a place where you can just listen and learn. In these conversations, you can participate and ask questions or express your opinion on the topic in question. Another difference from other social platforms is that these conversations are unique, they are not recorded. It gives you the chance to have an organic conversation with a participating audience.
Create the perfect profile
To create the perfect profile, select an image that will allow you to easily identify yourself. After that add a good description for your profile that will set you apart from other realtors. Your profile must be unique. Remember, this platform is brand new, so take advantage of it as it grows.
Who should you follow?
Once you’ve completed your profile, start connecting with as many people as possible who might be of interest to you. Those you find interesting may be speakers or real estate influencers or people you are already connected with on other social channels. The choices are endless.
As you continue to build your base on Clubhouse, you’ll want to start following those you can network or learn with. You should consider following some well-known real estate agents in the real estate industry.
Leading agents such as Marki Lemons-Ryhal, Barbara Betts and Michele Bellisari have already visited the Clubhouse to discuss some topics with other members of the real estate industry. If you are looking to learn or network, you can always search for other followers just like you would with any other social app. This is a new platform, so not everyone might have a Clubhouse account yet.
What content should you post?
Now that you’ve started connecting with other users and you’ve got the perfect profile, you may find yourself ready to start your own conversation. Remember that any of your subscribers can join the conversation.
During these conversations, there are endless opportunities to use Clubhouse to your advantage. You have the ability to connect with other agents, but you also have the ability to grow your customer base with content that is relevant to them. Here are some topics you might want to discuss that might help your customers:
– Discuss the conditions of the local market where you work.
– Discuss the process of buying or selling a house.
– Meet with local small business owners to give them a chance to promote themselves from your channel. It also promotes the area you are working in.
A new social channel means a new opportunity to find referrals or new clients; However, as with all other social platforms, don’t be overbearing in your approach. And don’t forget, listen and participate in any conversations you find interesting. You never know where this app will take you.
You might find yourself ready to take on Clubhouse and find out about the next best thing on social media. You have unlimited opportunities to build your network and have organic conversations with other agents, clients or potential clients. If you’re ready, download the Clubhouse app and start your conversation. During a hot market time, Clubhouse isn’t the only opportunity you should take advantage of. Check out Homes.com Local Connect for how to reach active buyers and sellers looking for homes in your zip codes!
Patty mcnease is Vice President of Brand Marketing for Homes.com. For more information, please visit marketing.homes.com.