With roughly 2 million active real estate licensees in the United States, real estate is undoubtedly a crowded market these days. While it can sometimes seem almost impossible to beat your competition to a client and grow your business, the good news is that the potential growth of your real estate business is in your hands. In order to reach new customers, make more sales, and grow your business in 2020, there are a variety of actions you can actively pursue and part ways in the ultra-competitive US real estate market. As technology has created a wide array of advancements in the real estate industry, there is a lucrative real estate market for modern real estate agents to embrace them to stand out from the real estate crowd and step up their game.
While cold calls and emails have proven to be useful real estate marketing tactics, now is the time for you to take advantage of other techniques and technologies that will take your marketing game to the next level. Make sure you are fully attentive to the latest trends and implement modern strategies to maximize your visibility in the market and capture the attention of your potential customers. In this article, we’re going to talk about some commercial real estate marketing ideas and strategies for top agents that will indeed help you become a top contender in 2020.
Own the right iInformation about your clientele is essential for success in the real estate industry. Yet the collection this information is much easier said than done, given that most clients have an apparent reluctance to pass on their contact details to every real estate agent they come across while chasing their dream home. One of the best ways to get your hands on such important contact information is through the open house login sheets. While aimed at preserving the interests of homeowners, it is also a simple yet effective method of overcoming this reluctance to secure the kind of information that would interest every real estate agent.
You can use the contact information for a variety of reasons, such as tracking who attended the open house, to learn more about what type of people are interested in what type of properties exactly, to find out what demographics are interested in a particular. property, for future marketing purposes, and many more. With more and more people using their smartphones, it’s no surprise that there are apps available for realtors that can help agents quickly create a open house logon sheet styled with their logo, property photos, color scheme, custom questions, and follow-up email option. Real estate agents who are committed to using the full potential of modern technology should implement such techniques to stay ahead of their competition in obtaining crucial information.
Capture wide shots of the surrounding landscape and the exterior of the property using drone photography. Then use the photos to make your listings more interesting than listings from other real estate agents. We don’t suggest that you buy a drone and take some photography lessons so that you can take a few shots and then store the gear in the back of your garage. There are many specialized commercial real estate marketing drone services that you can outsource so that you can stay fully focused on your part of the real estate game.
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As in many other industries, real estate video equipment plays a major role in attracting customers and making sales. High quality video content can do a lot for your business. 3D images are also a great way to help potential clients better visualize the actual property you are trying to sell to them. Always tend to show your offers in a fun and engaging way. Produce thematic video material, for example, providing tips and ideas on what to look for in a property, certain things to look out for before buying a property, or share videos of dream locations and properties dream real estate.
We assume that you have already recognized the importance of owning a professional website in developing your business’ online presence, and that you already have one. Still, if you care about your real estate marketing efforts, be sure to optimize your website for mobile devices if it isn’t already supported.
Like mobile internet has grown by an incredible 504% in daily media consumption since 2011 and is responsible for approximately 53% of global website traffic in 2020The need to create a mobile-friendly website that will allow your potential customers to properly view all of your content and pages is at an all-time high. Another option is to create a mobile app for your real estate business so that potential leads can review the listings and provide feedback.
Never underestimate the power of social media platforms and regularly share property updates, new ideas and events with your potential clients on social media. For example, LinkedIn is a great platform for professionals from various industries to network. With over 500 million users, LinkedIn connects potential clients and real estate professionals with commercial and residential real estate ideas. Since this is a very engaging platform, it allows you to share content posts and join group discussion forums where you will exchange opinions with other industry professionals and meet a large number of people. potential buyers. We also recommend that you use Twitter for business purposes, as it has some very useful marketing tools like the ability to embed multiple images in a single tweet, showcase your website content, and capture email addresses. -mail when you are advertising.
Contacting your former clients and engaging them in a variety of ways can do wonders for your real estate business. Try to organize an educational seminar, organize games or invite them to accompany you on tour. A brief chat with past clients will give your potential clients that much-needed sense of confidence to move forward and close the deal.
As people tend to trust the words of their friends or family, referrals from previous and current clients are also a fantastic way to attract new ones. The more referrals you have, the more likely you are to attract new customers. Contact clients a few months after they move into their new home to ask them how they are settling down and if everything is going well. Include a request for a referral in your email and watch how referral marketing works miraculously in the real estate industry.
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These are some of the ways you can take charge of growing your business in 2020 and stand out in the crowded real estate market. Pick one or two ideas that you think will work for you, test them out to see if they’re useful, and find ways to optimize them for even better results. Good luck building your real estate empire.