Real estate company

Real estate firm kicks off pandemic year – Times News Online

Published on September 12, 2020 at 07:13

Carbon County has a new real estate company.

Iron Valley Real Estate Northeast opened with an official ribbon cutting on August 13, hosted by the Carbon Chamber and Economic Development Corp.

Located at 3295 Forest Inn Road, Suite 8, Palmerton, it covers residential, commercial and rental properties in Carbon, Monroe, Schuylkill, Northampton and Lehigh counties.

Kristen Obert, broker and owner of Iron Valley Real Estate Northeast, said she and her five agents are open to listing properties farther afield, but those five counties are their primary stomping grounds.

Obert has worked in the real estate industry for 13 years and has experience running a real estate office in Palmerton. She decided to strike out on her own last year and opened her new office in January. Unfortunately, she and all real estate companies had to close two months later in March due to COVID-19.

“I’m very excited,” she said of opening her own business. “Having run an office before and being a real estate agent, you’re an independent contractor, so you’re used to running your own business anyway.”

Obert has been in business all his life. His family owned a business installing fire sprinkler systems. Later, her mother-in-law, who was a real estate agent, introduced her to this industry. She said she loves real estate because the schedule is flexible, every day is always new, and she loves meeting new people.

Obert said she did not look to her family for financial assistance to start her business.

“Once I decided to do it, I basically wanted to do it myself,” she said.

She chose to go with an established franchise real estate company, Iron Valley Real Estate, headquartered in Harrisburg.

“It’s a brokerage in a box,” Obert said.

Going with a franchise provided him with website support and an established business plan.

Agents in his office include: Nicole Fritzinger, Brian Knepper, Kate Anthony, Tamra Poust and Pam Arner, and an office assistant, Sherry Paules.

“We have a different vision. Our main concern is our buyer and our seller. We put buyer and seller first. We always think it’s important that our needs come behind their needs,” she said. “My little daily saying is, ‘As long as we have a happy buyer and seller at the end of the day, that’s what makes the day interesting.’?”

Before reviewing properties, Obert said his office can help buyers get pre-approved first. This way they can focus on properties in their price range.

The next step is to program to see some properties. In this era of COVID-19, shoppers must fill out a screening form to make sure they haven’t been exposed to the virus, she said.

When entering a property, the real estate agent drives separately and only two people and the agent can enter the house for the appointment to view it. They have to wear masks all the time. When they’re done, the officer should disinfect anything they touched before leaving, she said.

Obert said that while she didn’t know she would be opening a business in the middle of a pandemic, she’s glad she decided to go for it.

His best advice for anyone considering the idea of ​​starting their own business is, “I think you should go for it. I was that person. If you wait, that moment may never come, so you might as well seize the opportunity and do it.

Kristen Obert, broker and owner of Iron Valley Real Estate Northeast in Palmerton, reviews properties on the multiple listing at her new real estate office in Palmerton. KRISTINE PORTER/TIMES NEWS

Kristen Obert, broker and owner of Iron Valley Real Estate Northeast in Palmerton, reviews properties on the multiple listing at her new real estate office in Palmerton. KRISTINE PORTER/TIMES NEWS


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