AllView Real Estate, a Newport Beach-based real estate investment and management firm, has opened an office in Santa Monica to expand its presence in Los Angeles.
The company’s founder and chief executive, Daniel Gutierrez, a graduate of UCLA’s Anderson School of Management, said his experience there made him want to expand AllView’s business to LA.
Gutierrez founded the company in 2014 as Optum Real Estate Management before renaming it AllView in 2020.
The company originally used only in-house capital and focused on multi-family and single-family housing. It also operated a few other types of assets, such as healthcare outposts.
Coming out of the recession, Gutierrez said, the housing market was suffering. As a result, he was “able to buy many West Coast assets for a very low purchase price and was able to do very well.”
AllView was later extended to include outside capital and other types of assets. Last year, the company began acquiring hotel assets, particularly boutique hotels.
“I wanted to diversify into outside capital and outside ownership,” Gutierrez said.
There is “a huge opportunity” in the hospitality industry, according to Gutierrez.
“(We) are making a big push and putting a lot of capital into this. You need a boutique experience in the hospitality space,” Gutierrez said, adding that experiences are important for travelers to today.
Now, Gutierrez said, the company is focused on growing in Los Angeles.
“We are investing in this community, investing in the region and taking advantage of the opportunities in Los Angeles,” he said.
The company seeks to be a long-term player rather than a short-term investor.
Gutierrez said the decision to open an office in Santa Monica was made after spending a lot of time researching in Los Angeles. The Santa Monica office has three employees and the company is looking to add more.
“Santa Monica is the epicenter of a ton of businesses in Los Angeles,” he said. “It’s really representative of LA and our brand.”
AllView has been seeking its first acquisitions in Los Angeles for several years and is considering hotels and multi-family sites in the area.