The merger combines two of New Orleans’ largest real estate companies, with Latter & Blum acquiring the company founded by Gertrude Gardner in 1943.
NEW ORLEANS – Latter & Blum, the largest independent residential real estate company in the South Gulf, announced Wednesday that it has acquired Gardner Realtors.
The purchase price was not disclosed.
Gardner Realtors, opened by real estate agent pioneer Gertrude Gardner in 1943, now has 800 agents operating in 24 offices across southern Louisiana and Mississippi.
Gardner Realtors, which is now run by Gardner’s son, grandchildren and other relatives, will take the name Latter & Blum as part of the deal.
Latter & Blum, which was founded in New Orleans in 1916, says the acquisition – creating a network of more than 3,700 real estate associates – will make it the 20th largest real estate group in the country. Led by President and CEO Lacey Merrick Conway, it will also be the second largest brokerage firm run by women out of 85,000 real estate companies in the United States.
“We are thrilled to join forces with Gardner Realtors, a company that has built a trusted brand for decades and maintained its long tradition of excellence in real estate,” Conway said in a statement.
The companies also touted their status as family businesses that share a common history and culture in the city.
“By uniting our people, our cultures, our shared histories and our mutual respect, we are now a unified force for good and independence in our local communities,” said Glenn M. Gardner, President and CEO of Gardner. Realtors.
“We are the two leading local real estate families coming together to carry out our mission in an even greater way to help our clients and our real estate agents build the life they love,” he said in A press release.