Real estate business

Here’s How India’s Modern Real Estate Sector Has Evolved

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Every place has a story and that is what makes it special and a different experience when buying a home, office or any property. The top priority for real estate companies should be customer satisfaction and proper resolution of their concerns. The dilemma of this large segment of the industry is that only a few companies pay proper attention to their customers and work with a customer-centric approach.


The complete process of acquiring or buying a property goes through different phases starting from the reservation before reaching the point of possession. This buyer’s journey comes with a number of ups and downs. Fulfillment staff and assistant agents have a crucial role in the journey of property buyers. Often things or situations can spiral out of control, but the dedicated service and quality assurance of the developer/vendor makes the journey easier.

Developers face a number of hurdles when building from customers. With each day dawn comes a new set of concerns and an array of new issues that add to the existing ones, from construction to amenities. These complex issues may fall under the jurisdiction of local authorities or different government departments. Responsible development authorities should respond firmly, quickly and actively to these issues and handle customer complaints patiently. It’s the only way to come out with flying colors.

Buying a good property is mostly a dream come true for people and it causes a maelstrom in the mind of a client on different points related to property. Buyers are often confused by the large amount of investment involved in transactions. Thus, it is the responsibility of industry players to ensure the highest customer satisfaction and to help in the proper organization of the Real Estate segment.

At the individual level, how does a real estate buyer or seller decide?

Social Influence: Word of mouth is one of the main drivers of real estate sales. People tend to seek advice from people with some level of experience in real estate or their relatives and relatives. Once a deal closes on a high note, the positive seller/dealer response spreads out from the buyer and further influences the decisions of others.

Market influence: Trends tend to change markets. Whether it is a regional, national or global trend, the real estate market is strongly influenced by the recurring mass message among the targeted groups and changes the complete scenario. The price and value of a property mainly depends on changing trends which include multiple influencing factors.

Reputation: Reputation is a key factor in deciding the growth and success of a builder’s, developer’s or agent’s business. Real estate companies need to live up to their reputation as they play a very important role in convincing clients. Although it is a long process of building a good reputation in the market, builders and developers should focus on each step of their business activities to have a better reputation.

There are some important factors that impact consumers and these make up the bulk of reputation building:

  1. Comfort: Comfort only comes with confidence which makes it crucial for real estate companies to put their clients at ease during the tedious process of finding and buying property.

  2. Honesty: As the wise have said, honesty is the best policy. The the dealer, promoter and agent must maintain transparency and honesty with customers by giving them a clear view of the transaction. Highlighting every detail related to the property and answering all client questions is the duty of a good real estate company.

  3. Live: The agent should have details of the breadth and depth of the property they are dealing with. A quality experience is essential to understand the needs of the buyer and provide an appropriate solution.

  4. Establishment: Any buyer would prefer to find a property only through an established real estate company or agent. Thus, builders, developers and agents must build an image that the buyer/seller must trust them at the initial stage.

  5. Knowledge: Facts and figures play an important role in the real estate market. In addition, correct detailed information can help the client choose the best property for him, whether it is amenities, nearby places, schools, hospitals and facts about crime rates, taxes, economic value, development aspects, etc. The real estate company or agent must be skilled in showmanship, presentation and advice and equipped with the technology to effectively justify the commission or profit.

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