Real estate business

Engrain announces a partnership with Real Estate Business Analytics

Visualization to increase the power of property data, streamline decision-making with contextual information

Engrain logo (PRNewsfoto/Engrain)

DENVER, April 26, 2022 /PRNewswire/ Einkornthe market leader in interactive survey, mapping and data visualization software for the built environment, today announced a partnership with Real Estate Business Analysis (REBA) to integrate Unit Map into REBA’s business intelligence platform.

Unit Map integration allows REBA BI clients to spatially visualize current and historical property data at the most granular level and gain contextual insights not available using a traditional spreadsheet or graph view. Data visualization increases the power of real estate data by enabling asset managers and operations professionals to make faster and more confident business decisions through visual insights that provide a deeper understanding of real estate performance.

“We are delighted that the REBA team has partnered with us to integrate Unit Map into their robust analytics platform,” said Brent Steiner, founder and CEO of Engrain. “REBA BI empowers customers to make fast, data-driven decisions. Overlaying map visualization on REBA’s large datasets will provide users with an effective way to identify trends, patterns, and outliers in their data. »

REBA BI Dashboard users will be able to visualize current and historical data using 2D, 3D and geospatial models of their physical assets. Embedding maps makes it easier to understand where something is geographically appealing or unattractive in a particular area, side, or floor within a community. Teams can quickly spot trends, reasons for high-turnover units, and gain insight into unit-specific nuances that can impact rental and NOI.

“Location matters and not all units are created equal, despite being labeled in a transaction report as having identical characteristics,” said Donald Davidoff, CEO and co-founder of REBA. “The combination of Engrain’s unit map with REBA’s robust data warehouse provides the visual context needed to deliver a complete picture of property performance, and we are excited to extend much more powerful data and usable to our customers.”

Unit cards are available to everyone REBA BI customer free of charge. They can either request that their existing card be shared with REBA or request a new card directly from Engrain. Operators will have access to a standard unit map that is suitable for all property types and will have the ability to incorporate additional map styles, including floor plate, pile and elevation views.

About real estate business analysis

Real Estate Business Analytics is a rental housing data analytics company on a mission to fundamentally change the way the industry uses data. REBA offers the solutions that multi-family and single-family owners, operators and asset managers need to improve the speed and quality of their decisions. With REBA, customers can spend more time making data-driven decisions based on predictive analytics, history and trends; and less time collecting data, or worse, basing decisions on intuition. For more information, visit

About Engrain

Engrain is transforming the way people find, rent and manage property. A recognized leader in next-generation touring technology and map-based data visualization software, Engrain’s products offer advanced integrations and technical flexibility for any real estate technology stack. Our SightMap and TouchTour product lines amplify the online user experience when researching, viewing and renting properties. Our Asset Intelligence product is derived from SightMap influencing the bottom line for property management, builders, developers, and property owners in the United States. an almost $80 billion industry, multi-family real estate spans 150k locations in United States only. Engrain’s 5% market share, with virtually no direct competitors, is an indicator of the exponential available growth expected in the coming years. For more information, visit

Media Contact

Pierre Jakel
LinnellTaylor Marketing



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