At the corner of Lowry and Upton avenues in North Minneapolis, there is a former Super America that has been vacant for over a decade.
But where most people see a damaged eye, Christopher Webley sees limitless possibilities.
“Our goal for all of our spaces is to juxtapose the culture and life that lived in this space before. And because this was previously a fossil fuel space, we really want to think differently about the design of this space to reduce our footprint.” Webley told FOX 9.
On Monday, Webley’s property development company broke ground on the dilapidated property and plans to turn it into a Tap In, which will offer craft cocktails, food and event space.
Webley says the mission of his company, New Rules, is to take unproductive and neglected buildings in black and brown communities, and turn them into centers that address economic, educational and health disparities.
“There’s endless potential here and what we’re trying to achieve here is space that will allow the community to tap into the full potential that this space and other spaces on the north side have to offer,” Webley said.
New Rules has already created a co-working space for entrepreneurs and creatives a few blocks away and plans to renovate a 25-unit building on the north side called Bell Lofts Apartments.
The developer is also transforming a home on one of central Brooklyn’s only lakes into a health and wellness retreat called the Black Boat House.
“We’re looking at how we can activate these spaces to see how we can build community and care for each other in business models,” said Tap In designer Sophie Weber.
New Rules plans to open its new project in a few months and hopefully tap into a new way to reinvest and revitalize the Northside.
“God put us here on this Earth, and we all have a calling and I hope this space is a conduit for people to tap into their calling and their full potential,” Webley said.