CHICAGO–(COMMERCIAL THREAD) – Baird & Warner, Illinois’ largest independent family-owned real estate services company, today announced the launch of a new multimedia advertising campaign that goes to the heart of the business model of the one-stop-shop company. In an age where homes are working harder than ever – serving everything from school to sanctuary – Baird & Warner reinforces its commitment to making real estate easier for buyers and sellers by offering all services under one roof, including mortgage insurance and title insurance.
Baird & Warner deploys its “Home +” (House-plus) to showcase its market-leading one-stop-shopping services across all media: outdoor billboards, hot spot wallscapes, printing, direct marketing, social media and digital advertising. The new marketing effort will begin over the next few weeks, in one of the busiest spring markets in recent years.
“After a year where the house has become our everything, we wanted to communicate the value of working with Baird & Warner to gain an edge in a market where double-digit multiple offers have become the norm and it is imperative to act quickly ”, said Steve Baird, president and CEO of Baird & Warner. “Our 2,400 agents have access to dedicated teams of expert support staff, mortgage advisors and local lawyers who can offer flexible financing options and transparent fences, all working together to ensure that ‘it’ is easier here ”.
The new “Home +” advertising campaign builds on the success of Baird & Warner’s “We Get You” effort, which received # 1 from the world’s leading real estate companies.®, a network of hundreds of independent brokerage firms around the world. Both advertising campaigns were created in partnership with Chicago-based agency Simple Truth.
In the “Maison +” series of advertisements, the images evoke how our homes evolve and change function, often simultaneously serving as a school, office, fitness center, playground or simply a safe space. As a new ad puts it: “When it’s more than a home, you need a team with more to offer. Each image is compelling in that it captures a new way people enjoy their home, such as a mother and young son performing fitness boards with the words “Homebody” – using Baird & Warner’s yellow mark for each word after “House”.
“With every service we’ve added over our 165+ years, it has always been with the intention of making the process of buying and selling a home easier – from launching our own mortgage services in 1988 until ‘to title insurance in 2003,’ said Peter Papakyriacou, senior vice president of corporate marketing and communications. “If Chicagoans expect more from their homes, then they should expect more from their agents, and we’re proud to remind them that this is exactly why Baird & Warner continues to be the most trusted and established real estate company. from Chicagoland.
The new “Home +” campaign is launched in the wake of a record year for the company. In 2020, Baird & Warner had the most successful year in its history with more than $ 11.5 billion in sales and more than 37,500 transactions across the company. Its one-stop-shop partners at Baird & Warner Title Services and Key Mortgage Services contributed to these results, achieving their own record sales of over $ 2 billion and $ 1 billion respectively. Last year, the brokerage also hit a record hiring count, welcoming 554 new agents and 130 new employees.
Visit www.bairdwarner.com today to find a home and agent who can help make buying and selling an easier and more rewarding experience.
On Baird & Warner Real Estate, Inc .:
Founded in 1855, Baird & Warner is the largest independent, family-owned real estate services company in Illinois. The Baird & Warner brand has been synonymous with facilitating real estate through experience, innovation and integrity for over 165 years. Steve Baird, the company’s fifth generation owner, has always been recognized as one of the industry’s most influential leaders. In 2019, Baird & Warner was named Chicago Tribune Top Workplace for the eighth consecutive year. With more than 2,400 associate brokers in 29 offices and comprehensive mortgage, title and relocation services, Baird & Warner ranks among the nation’s top real estate companies. Learn more at BairdWarner.com.
*Source of sales and transaction data: Baird & Warner Real Estate Inc., residential, mortgage and securities sales companies.