If your business isn’t growing in today’s unprecedented market, your leads probably aren’t the problem – your business is. Success comes from consistently doing the things that help your business grow.
Practicing certain disciplines on a daily, weekly, or monthly basis worsens results over time and leads to tremendous growth. So if you are looking to grow your business, these disciplines will help you.
1. Send one thank you note per day
Start your day by writing a note to someone who has helped you personally or professionally, or send a congratulatory note to someone who deserves it. Thank this lender who went above and beyond. Thank the person who sent you a referral. Praise your ex-client who got a promotion or had a baby or grandchild.
When you start your day looking for things to be grateful for, it establishes a mindset to recognize and appreciate more of the things around you. Best of all, when you show your appreciation to the people who have helped you, they are more likely to start over by sending you even more opportunities.
The practice of handwritten notes is personal. It shows recipients that you care enough about taking the time to recognize them. It sets you apart and, in the end, it’s just the right thing to do if you want to be the best possible version of yourself.
Thank you notes will help you establish the right frame of mind for yourself, and they will also generate goodwill among the people you send them to.
2. Add at least one person to your database each day
Your business grows in direct proportion to the number of people you add to your database and for whom you add value through consistent communication. These daily additions can come from prospecting circles, farming, referrals, marketing, or people you have met in your personal life.
If you want your business to grow faster, add more people to your database every day, then help them know, love and trust you using weekly emails and more. communications that keep you in mind.
The more personal your interactions, the more likely you are to build a relationship that pushes them to become your customers. Adding new people to your database daily is the first step towards better relationships and business growth.
3. Send a personalized good to at least one person per day
I’m sure you’ve sent automated emails with properties to people in your database, but a personalized email on a specific property is extremely powerful.
Every day, find a property on your datasheet that is relevant to a buyer or seller in your database. This could be a property that has just been put up for sale that may be of interest to your buyer, or a property that has just been sold that could impact the value of your sellers’ home. .
You’ll send it out with an invite for them to contact you with any questions, and the personal outreach will create momentum that will signal to the customer that you are working hard for them.
It’s a simple, personal way to start a conversation that allows you to deliver valuable information to your customers and build relationships that can lead to lasting relationships.
4.Send unsolicited CMA video every day
This practice has personally helped me generate $ 11 million in ads over 72 days just by sending one CMA per day to people in one of three groups:
People who told me they were interested in selling within a year or two.
Former buyer clients who live in a house that I sold to them.
People who own the area, whom I have met through marketing activities like open houses and farming.
This is done by recording your screen to create a video explaining the updated review and emailing it to the seller. This screen recording can be done with a tool such as BombBomb, Loom or Zoom.
You will start the video by entering their address into Google Earth, showing them an aerial view of their house. It is not only an unexpected and eye-catching start for the owner, but it also creates curiosity for the view.
You will show comparable properties that are active, pending and sold, and talk about specific properties that compare to their home. You will also provide data for three or four of the best-selling comparables that will help you give the owner a range of estimated values.
Then you will display an estimate of the seller’s net amount, which can be as simple as a Word document that includes the estimated selling price, typical closing costs for sellers in your market, and estimated net proceeds for the seller, to the exclusion of any mortgage repayment or pro rata.
I have shared specific details about this process in the past because it created new opportunities for me even 18 months after starting the process without any new awareness. If you send one a day I promise you will see results. Get the full rundown of this strategy here.
5. Create lists of the next 10 and top 10 for your business.
To keep your clients on the top of the list and to help you be strategic in your business, create lists that will help you identify the next 10 people whose homes you will likely list or sell a home to, and the Top 10 reference partners for your business.
In the past, I kept these lists right in front of my desk as they reminded me to stay in touch with the people most likely to help my business.
For clients, I have worked hard to provide them with value and to help them get to know, love and trust me as the real estate expert of choice. For referrers, it reminded me to show my appreciation, and in doing so, it created new conversations and opportunities, and it helped me increase my conversion rates.
These lists will help you focus your efforts on the fruits of your business at hand, which will also help you drive targeted growth.
6. Engage in at least 10 meaningful conversations every day
These interactive conversations can take place by email, phone or text, and if they are truly meaningful, they will eventually result in contracts. Industry data suggests that on average, 50 meaningful conversations lead to a transaction.
By knowing how many conversations on average lead to a transaction for you, your understanding of how many conversations you need on a daily basis is easy to understand.
The best producers start conversations with people instead of waiting for them to happen organically. When you focus on these conversations, you will generate more opportunities for yourself which will translate into more growth and more deals.
7. Regularly add systems to your business
This process won’t necessarily happen every day, but it’s important that you think about it daily and regularly add systems to your business that will help you automate and streamline your business.
Start by identifying the weaknesses in your business and the places where things are not performing as well as you would like. Maybe you need a checklist to make sure new prospects stay on top of new properties coming onto the market.
Maybe you need to create a checklist for new listings you take, for marketing a property, and for closing a house. But don’t be overwhelmed by the number of systems you need in your business. Just create them one at a time to work more efficiently.
The systems ensure that you do not miss any important steps in your processes and help you optimize your time for maximum productivity. Because time is the most important resource we have, the best producers look for ways to do more work with less effort. The systems help accomplish this. Here are 12 systems that will help you automate your business growth.
Your best strategy for growing your business results from the intentional activities you engage in on a regular basis. These disciplines will help you manage your time strategically and increase the number of opportunities available at any given time.
Start by implementing at least one of these disciplines into your routine, or add more for greater growth. Focus on the things that are working and create disciplines that will help you convert more customers and close more deals.
Jimmy Burgess is the Director of Growth for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida. Connect with him on Facebook or Instagram.