Home Blog Page 9

Top 10 people to watch in real estate


Originally published in BR’s Real Estate Guide: Major Insights into the Romanian Real Estate Market in 2021

Didier Balcaen, CEO of Speedwell

Didier Balcaen was at the helm of Speedwell, with a strong development pipeline in Bucharest and regional cities. The company delivers a mixed project including apartments, office and residential spaces in Cluj-Napoca, and he is working on office and residential developments in Bucharest with completion dates starting this year. Meanwhile, Speedwell will begin sales of a new mixed-use project in Timisoara.

Balcaen is a strong supporter of sustainability and believes in the power of real estate to regenerate urban areas. This is why two of the company’s major projects will revive the urban areas of western Romania. All of Speedwell’s projects are oriented towards transit-oriented development (TOD). For employees, residents and buyers, this means that a mix of real estate assets in the same area will help them save time and enjoy their time in the city. Balcaen is also venturing into the warehousing segment, positioning Speedwell to be competitive in all real estate segments.

Victor Capitanu & Andrei Diaconescu, co-founders and co-CEO of One United Properties

An initial public offering (IPO) by a Romanian developer had not been seen on the Bucharest Stock Exchange for years; that was until Victor Capitanu and Andrei Diaconescu stepped up their game and decided it was time for One United Properties to go public. The company they co-founded raised over 50 million euros during the IPO and achieved a market capitalization of over 580 million euros. The additional funds have come at the right time for the company, which has ongoing investments in residences, offices and mixed uses in Bucharest. One United Properties has seized key land in the Romanian capital in deals reaching tens of millions of euros to pave the way for a new wave of luxury developments.

Capitanu and Diaconescu have been investing in real estate since 2000, but they gained notoriety after launching the ONE brand in 2013. Before going public, they sold a minority stake in One United Properties to Daniel Dines, the entrepreneur. richest Romanian.

Fulga Dinu, Country Manager Operations at Immofinanz Romania

Concluding large transactions and upgrading real estate assets are two objectives that stand out on Fulga Dinu’s agenda for this year. The real estate group has signed a huge 25-year lease agreement for one of its office buildings north of Bucharest. Reflecting the evolution of market trends, the new tenant is developing healthcare activities.

Dinu says this deal is a very good sign as it balances Immofinanz’s portfolio and adds value to the services it already provides to clients. In the center of Bucharest, Immofinanz took over the Bucharest Financial Plaza office building for 36 million euros. The office project will adopt the myhive office concept, worn by Dinu since she started coordinating the group’s local operations.

Besides offices, Immofinanz is also investing in the retail segment to improve the shopping experience of Romanians. By the end of this year, the company will complete the renovation of VIVO! Baia Mare.

Yitzhak Hagag, co-founder and shareholder of Hagag Development Europe

Yitzhak Hagag is always up for a new challenge, and he has found one in the center of Bucharest. As co-founder and shareholder of Hagag Development Europe, he leads the company’s ongoing projects in the Romanian capital. Hagag is purchasing iconic buildings on the city’s famous Calea Victoriei and investing in their complete refurbishment to meet the demands of sophisticated residents and businesses looking to lease quality office space.

The company says that the renewal, revival and rehabilitation of downtown Bucharest and its heritage buildings is its real mission, and further transactions may follow in this area. Meanwhile, Hagag is also working on a large residential complex in the north of Bucharest. With Yitzhak Hagag in a managerial position, the company has invested more than 200 million euros in Bucharest. With enough financial strength and patience, Hagag is one of the few real estate players in Romania to have taken on the challenge of restoring historic buildings for the benefit of the community.

Doron Klein, CEO of AFI Europe Romania and Czech Republic

Doron Klein closed one of the largest office transactions in Romania when AFI Europe Romania paid around € 300 million for the NEPI Rockcastle office portfolio. The deal was made during the difficult year 2020 and had a market displacement effect, sending the commercial real estate sector to around 900 million euros in total investments last year.

As CEO of AFI Europe Romania and Czech Republic, Klein manages a complex portfolio of commercial, residential and office projects in Bucharest and regional cities. This year the company will focus on the modernization of the newly acquired buildings and continue the development of its office park near the center of Bucharest. It will also invest in a new shopping mall near its residential complex in Bucurestii Noi with the aim of adding new facilities for residents.

With retail space of around 170,000 m² and more than 300,000 m² of offices, AFI Europe Romania remains in investment mode and is currently looking for new opportunities in the market.

Antoniu Panait, Managing Director of Vastint Romania

Originally from Bucharest, Antoniu Panait always wanted a chance to contribute to the development of the city, and in his role at Vastint Romania, he worked on his dream of making Timpuri Noi one of the main urban hubs of Bucharest. The company already has more than 50,000 m² of office and retail space in this district and is preparing for the second phase of development. From the start, Vastint wanted green buildings that would save energy and meet the sustainability goals of large multinational tenants.

The Timpuri Noi project will also have a residential component, although it is still unclear when this development will begin. Long before the housing market started to explode, Vastint secured 48 hectares of land in northern Bucharest for a mixed-use project, with a major residential component.

The company rose to the challenge of developing mixed-use projects, where timing is key. However, sustainability seems to be the common denominator of all of its investments with long-term impact.

Sinziana Pardhan, Managing Director of P3 Romania

In the pandemic economy, business growth has been the name of the game for Sinziana Pardhan. Industrial and logistics developer P3 focused on adding facilities to its park west of Bucharest, which has a total leasable area of ​​380,000 m² divided into 14 warehouses.

In the first quarter of 2021, P3 Logistics Parks closed transactions for more than 35,800 m² of logistics and office space, of which almost 40% were new contracts, while the rest were extensions of existing contracts. The strong demand for warehouses since the start of the health crisis has enabled P3 to retain all of its tenants.

By investing in resource management technologies and charging stations for electric cars, Pardhan’s strategic mission is to manage P3’s transition to a carbon-free economy. The executive says sustainability is part of the company’s long-term vision and the whole team believes it will pay off.

Dimitris Raptis, CEO of Globalworth Group

At the head of the largest owner of office buildings in Romania, Dimitris Raptis handles various requests from a complex mix of tenants. As CEO of Globalworth Group, Raptis oversees the difficult process of keeping employees safe as they gradually return to the office.

With a Romanian portfolio of more than 1.4 billion euros, of which 81% in offices and the rest in industrial projects, Raptis manages two segments with different development dynamics. The company maintained the occupancy rate of its local projects at 92% and invested in equipment to meet new health and safety protocols.

In the meantime, Raptis is also looking to increase Globalworth’s footprint in the industrial and logistics sector, which has seen higher demand during the pandemic. Alongside Global Vision, Globalworth is developing more than 540,000 m² in a mixed-use project with a strong logistics component in Constanta, as well as another industrial project near Bucharest.

Constantin Sebesanu, CEO of Impact Developer & Contractor

Investment has been the driving force behind Impact Developer & Contractor since Constantin Sebesanu was appointed CEO earlier this year. It took the reins during one of the best times in the residential sector in years, with high demand across the board. However, Sebesanu needs to make sure that the costs don’t get out of hand, as the prices of building materials have skyrocketed over the past year.

Impact is currently developing two residential projects in Bucharest and one in Constanta. The company ventured further into the country and acquired land for its first housing project in Iasi.

Sebesanu implements the developer’s strategy of creating sustainable residential projects. While the Near-Zero Energy Building (NZEB) regulation was introduced in Romania earlier this year, the company is investing in technologies that will help residents consume fewer resources in the long run and become more dependent on renewable energy. At the same time, Impact has invested in new facilities for its community of over 6,000 inhabitants north of Bucharest.

Liviu Tudor, founder of Genesis Property

As Romania’s largest owner of office buildings, Liviu Tudor spotted an opportunity in the pandemic economy. He believes that the health of real estate projects will become a critical demand for doing business in the commercial market. His company Genesis Property has implemented a new standard that helps homeowners prepare for an adequate response in the event of a pandemic or other health related incident.

Tudor intends to move its mainstream forward, but it is also looking to adapt its real estate portfolio to changes in demand. He announced that his office project in northern Bucharest would be transformed into a mixed-use project. An existing building will be converted into living quarters to reflect the future of work and life. The diversification strategy is already visible in the office project developed by Tudor west of Bucharest. Before the onset of the health crisis, he had already added a private residential campus and a hotel within the office project, which covers 75,000 m².

Source link

A commercial real estate company where ties are forged

From generation to generation, learning by example is the credo of Braun Enterprises.

This is the benefit Dan Braun received when in his mid-twenties in 2003 he joined his father, Gabriel “Gaby” Braun, z “l, to manage and lease the industrial portfolio of the commercial real estate company of Houston-based family. Today Dan Braun, whose father died in May, shares his on-the-job knowledge with business partner Alec Lapin, a promising 25-year-old who oversees the Urban Office activities of the business.

Together, Braun and Lapin are seizing the opportunity created by the coronavirus pandemic to purchase and redevelop downtown properties, in the interests of growing the business and using their resources to expand their reach with the Jewish community.

“We buy these old buildings and make them cool,” Braun said.

The Urban Office lounge area

Spread across its operations in Houston, San Antonio and Austin, the company is looking for buildings that the market generally sees as demolitions, but which it believes are in fact well suited to what it describes as a reallocation of retail. experience-driven – a host of on-site amenities for the busy professional.

“People want to be able to get to their desks and come in and out,” Braun said.

It was during a lunch in an Italian restaurant a few months before the pandemic took hold last year that Rabbit got the business pitch from Braun.

“He didn’t make me an offer,” Lapin remembers. “He just said things are going well here. He basically told me the whole story of Braun and where Braun is now. I heard the whole story and he said, “Let’s keep in touch. “

Fast forward to the pandemic, and restaurants and bars inside Houston’s 610 Loop have been hit hard.

“I called Dan and said, ‘I wanted to check with you,’ and he mentioned this concept, Urban Office,” said Lapin, who joined the company in January. “He said, ‘This is our next big idea.’ “

Urban Office identifies distressed buildings that it can afford at a reasonable price, empties interiors, and divides the space into small offices that appeal to lawyers, realtors, insurance companies, and marketing firms.

The all-inclusive pricing model and amenities – from restaurants to hair salons to gyms – are an appeal, according to the team at Lapin, which makes Urban Office competitive against WeWork and other similar offerings on. the market.

“A lot of them were bought before COVID,” Rabbit said of the buildings. “Retail was hot, but a lot of people were running away from the office. That’s when Dan said, “We want a job. If he had waited six months we would still have been under construction and a lot of people would have returned to work and we would have missed the opportunity.

The success that Braun and Rabbit have had in commercial real estate has supported the philanthropy of Houston natives in the Jewish community.

“I’ve always been passionate about Houston and the Jewish community,” said Lapin. “My parents, grandparents, have always given of their time.

Among other things, he works with ReelAbilities, a local film festival supported by the Jewish Family Service that highlights people with disabilities who have done extraordinary things. It helps to review dozens of films and choose the best which are then shown at the festival. Lapin is also chairman of the Young Professionals Council of the Boys & Girls Clubs of Greater Houston.

A member of the Beth Israel congregation, Rabbit, who is engaged, comes from a long line of former synagogue presidents.

“I’m a kind of a person when I focus on something, I literally do anything to get it done,” he said.

Braun, for her part, sees her philanthropy as a rite of passage, just as her father saw it and the family business since making its first industrial acquisition in 1989.

Since 2017, the Braun family has sponsored an annual trip to Israel for 10 faculty members from Emery / Weiner School.

“Jewish education is very important to our family,” said Braun, who has four children who attend Beth Yeshurun ​​Day School.

“One of the things my father wanted to build, and we want to build, is advocacy for Israel. Hopefully through this trip there will be a better connection between the professors and their students and the importance of Israel in the community.

Source link

Real estate business in Bangladesh is booming again as it overcomes the weight of the pandemic


Starting in March 2020, a series of blockades announced by the government to prevent the spread of the coronavirus in Bangladesh caused a collapse in the country’s economy. It has affected all kinds of businesses large and small. And the real estate business is no different.

The housing industry or the construction sector plays an important role in keeping the wheel of the country’s economy. There are around 458 sectors closely involved in this industry. The current Covid-19 disaster has brought the housing industry to a standstill like other sectors. In the first and second quarters of 2020, the entire housing sector came to a halt due to the lockdown which lasted for more than a month.

Read:Electronic Commerce in Bangladesh: Problems and Prospects

However, the demand for apartments has increased due to lower interest rates on bank deposits and home loans. Many are now interested in buying apartments rather than renting them out.

Situation of real estate activity in Bangladesh before the pandemic

To understand the real situation, it will be necessary to go back to 2012. The recession in the housing sector started in 2012. The following year, the housing sector took a terrible turn because of the political turmoil.

During this time, many real estate companies were unable to find a client, even after reducing apartment prices. In addition, many buyers also canceled their reservations due to non-payment of down payments. After this turbulent period, the real estate business situation improved a little in 2016, but the crisis was not yet over.

Read:ToguMogu: unique solution for Bangladeshi parents

However, in mid-2018, it was announced to give home loans to government employees at 5% interest. The process of reducing the cost of registration also started in 2019. As a result, the housing activity was in a positive trend until Covid-19.

Current situation of the real estate market in Bangladesh

Market watchers say money is scarce for the common man. Mid-sized businessmen and traders have also been hit by the crown. Even then, the demand in the housing sector is increasing. In this trend of increasing demand, it is mainly civil servants who are in the driver’s seat. They buy apartments and land using government loans and other facilities. Market watchers say silver is scarce for the general public.

Read the best Bangladesh home loans to build the nest of your dreams

Why is the real estate industry seeing an increase in Bangladesh?

Government employees have received housing loan facilities of up to Tk 70-75 lakh. This facility has played a big role in the expansion of land and apartment business as claimed by real estate companies. In addition, the approval of non-tax income investments announced last year has also played an important role in this regard.

After the announcement of this opportunity, more than 3,200 crore of tax-free investment was invested in the housing sector. In addition, measures such as 9% interest on mortgage loans, the reduction in the rate of property transfer tax from 2% to 1% and the reduction of the stamp duty from 3% to 1.5% have also played a role. a catalytic role for the expansion of the sector.

Read Angel Investment 101: Is It The Right Way For Your Startup?

Even before the outbreak, the housing sector was booming early last year. Despite the occasional outbreak, the market gradually recovered, improving the situation and using government facilities. Investments in this sector have been on the rise since the middle of last year.

Currently, this trend continues even amid new epidemics and lockdowns. According to “Bproperty,” an online real estate company, the housing industry has been on the rise since the second half of 2020. There is a huge demand for land.

Read:Top challenges for starting an e-commerce business in Bangladesh

At the end of 2020, the demand for land has increased tenfold from the beginning. Investing in land is more profitable than real estate. As a result, the demand for land was high at that time.

However, land prices are still at an acceptable level outside of Dhaka, especially in areas like Purbachal. But even there it is growing rapidly. Therefore, many people are interested in buying land in these areas and this is expected to continue this year as well. People in general are also expected to start investing in earth after the corona effect is removed.

Read Digital Healthcare Startups in Bangladesh: An Overview

The future of the real estate sector in Bangladesh

It is assumed that the situation in the housing sector returns to its previous level after the impact of the epidemic. Before the Coronavarus pandemic, many developers relied heavily on raising capital to sell apartments. The housing sector is facing a liquidity crunch as the number of buyers decreases due to the pandemic.

In addition, property owners have also been forced to significantly reduce apartment prices due to the drop in demand. Prices have not yet increased like the situation before the pandemic. Many see this situation as a possibility.

Read Saving or Investing Money: Knowing the Pros and Cons

According to real estate business owners, falling prices have created a new investment opportunity in the housing sector. Indeed, along with the economic recovery, house prices will also increase in the future.

The future of the real estate industry is very bright considering the future direction of human life. In the future, people will be able to create an opportunity for themselves and future generations by investing in this sector.

Read:Product Shipping: Tips for Finding the Perfect Delivery Partner for Online Business

Final words

Let’s do an analysis of the real estate company in Bangladesh by focusing on our macroeconomics. Unlike the developed world, real estate developers in this country are not dependent on debt. Typically, private sector real estate projects in Bangladesh are implemented through a joint venture with the landowner. However, much of the investment goes behind the land. Again, because of this joint venture, the industry is quite strong. Hopefully the Bangladesh real estate sector will be able to cope with the economic hazards caused by the pandemic situation.

Source link

J. Beard Real Estate Company Welcomes John Wise to Its Brokerage Team


THE WOODLANDS, TX – Jeff Beard, CCIM, President of The J. Beard Real Estate Company, LP, announced the recent addition of John Wise as a new addition to his brokerage team.

As a broker, he will focus on representing tenants and landlords while managing a variety of property types including office and retail. He is a Certified Real Estate Broker and an active member of the International Council of Shopping Centers (ICSC).

Wise brings 16 years of experience as a Senior Director of Leasing at Weingarten Realty where his responsibilities included the marketing and leasing of a select portfolio of shopping centers in San Antonio and Houston and he has always been one of the best producers in the business. He began his career in commercial real estate as a representative of owners and tenants of offices and industries, and later as a representative of owners actively involved in all negotiations of rental and sale of blocks, raising the rates of rental and occupancy of buildings.

The J. Beard Real Estate Company, LP, headquartered in The Woodlands, Texas, is one of the largest full-service commercial real estate companies in the Greater Houston area. Services offered include rental, brokerage, sale and disposition of properties, purchase and acquisition of sites, landlord / tenant representation services, commercial property management, and development and management services. advice. To learn more about The J. Beard Real Estate Company, visit www.jbeardcompany.com.

Source link

Seven-figure real estate business launched during Covid-19 pandemic


The real estate market, especially for affordable housing, has seen a few difficult years due to economic conditions and the COVID-19 pandemic. However, these periods also provide opportunities for entrepreneurs who can think of innovative ways to create value for buyers and sellers. Beni Fwelo and Marquis Robinson, founders of Skyview Acquisitions Group, are two entrepreneurs with humble beginnings who started a real estate business during the pandemic and have already achieved 7-figure revenues.

Early onset

Beni Fwelo was born in Congo and moved to the United States after graduating from high school. Growing up, he always had an interest in entrepreneurship, attempting a variety of businesses during school, from organizing events to selling products at school. Coming to the United States as an immigrant who couldn’t speak English after high school put him on the back burner and “it wasn’t an easy transition,” he recalls. While acclimating to the United States, he held several jobs, the first being a dishwasher. He knew it wouldn’t be a long-term endeavor and over time he managed to land a position at Comcast in the sales arena. He thrived in this role and began to dream of climbing the corporate ladder, putting entrepreneurial thinking at the back of his mind. However, despite performing well, his team was made redundant due to structural changes highlighting how fragile your job can be when working for someone else, which rekindled his desire to start his own business and move on. control his fate.

While exploring businesses to pursue, he spoke to friends and family who worked in real estate, an area he was interested in and who decided to study. After gaining conviction, he committed to learning about the industry and “the first year was tough,” he recalls. Much of this learning was self-taught before eventually obtaining her real estate license. In his first few transactions mistakes were made, but he found his niche when he stumbled upon wholesale property sales, where he matched buyers and sellers, which made the process much easier for them and his company was charging for the service. Over time the momentum started to grow and he was earning a good income to make his team bigger. It was then that he met his business partner, Marquis Robinson.

Similar to Beni, Marquis had an unorthodox track in real estate. He started his career in sales at Verizon. While the role was ideal for learning sales and negotiation skills that would come in handy later, it became apparent to Marquis that this was not an area he had a great deal of passion for. He had first studied to work in the education sector, having grown up in a family where education was not common; he wanted to do something where he could give back to his community. He eventually left Verizon and worked as a teacher for 3 years, earning $ 2,000 a month, which was a great way for him to fulfill his mission of giving back, but he felt he could do more to earn an income. while giving back to the community through entrepreneurship. He knew he was good at selling from his years working at Verizon and stumbled across a real estate seminar that motivated him to look into the industry. Shortly after the seminar in 2018, he quit his job and had a mentor who helped teach him the ropes. In 2020, he was making 6 figures for his real estate business and that’s when Beni approached him to launch Skyview Acquisitions Group together.

Skyview Acquisitions Group

The duo formed Skyview Acquisitions Group at the end of 2020 and began working on the company in early 2021. Initially operating in the wholesale market, matching buyers and sellers looking for a seamless transaction that required a Much shorter selling process, the duo have since reinvested their profits and are now also buying and renovating properties and then reselling them for a higher value. Since buying and renovating affordable properties goes beyond mere financial gain, they recognize how scarce affordable housing is today and, as it expands into other areas such as multi-family homes, they expect this branch of their business to help them. solve some of these problems for the families they sell to.

They have built a team that helps reach passionate buyers and sellers who they have taught many sales and negotiation skills that they have learned throughout their careers. The company is on track to make $ 2 million this year and is currently operating in the Georgia, Alabama and Florida markets with plans to expand into Texas later this year.

Giving Back Through Education

Something extremely important for Beni and Marquis as they have had some success with their businesses will be providing education through their platform. Considering what they have accomplished against all odds, they feel it their duty to pay it to people who come from similar backgrounds to theirs. Over the next few months, they will be offering seminars and courses as well as observation opportunities for interns to achieve this goal.

The duo changed their lives and achieved great things very quickly. They attribute their success to sacrifice, hard work, and patience, traits that they can hopefully pass on to others to achieve a similar level of success.

Source link

New real estate company opens boutique in Sonoma


Engel & Völkers’ latest real estate office has opened in Sonoma. The store is run by Paul Benson, a franchisee of 32 Engel & Völkers stores in six states as well as three Engel & Völkers Yachting locations. Scott Brackett will serve as Management Broker for the new Sonoma site with Managing Director Mike Muters, Rick Rybarczyk, Marketing Director; Cathy Tullysmith, Marketing Director for the North Bay Region; and Regional Director Rick Turley. Benson and his team also oversee Engel & Völkers’ other existing sites in Northern California in downtown Healdsburg, Santa Rosa, Napa, St. Helena and Mendocino.

Engel & Völkers Sonoma is located at 25 E. Napa St. The store will serve the markets of Sonoma, Temelec / El Verano, Boyes Hot Springs, Kenwood, Glen Ellen, Agua Caliente / Fetters Hot Springs, Rohnert Park / Cotati, Petaluma, Penngrove and the great county of Sonoma.

“Sonoma is a rare place where you can truly have it all: peace, beauty, world-class amenities and culture, and a friendly, unpretentious atmosphere,” said Benson. “As relocations and international buyers continue to flood Sonoma’s bucolic setting, Engel & Völkers’ global reach and reputation is critical. “

Source link

Copperwood Apartments in Princeton sold to a real estate company Princeton, NJ local news%

The Coperwood Apartments on Bunn Drive in Princeton Thursday night. Photo: Krystal Knapp.

Architect J. Robert Hillier sold the Copperwood apartment complex he designed and developed on Bunn Drive in Princeton to a New Jersey-based real estate company.

According to public records, the property was sold for $ 70 million to Copperwood Associates, which is part of Shamco Management, a private property management company that buys, repositions, manages, finances and sells residential properties in New York and the United States. New Jersey. . Founded in 1980, the company has offices in Edison and currently manages over 1,000 apartments in New York and New Jersey.

“What we learned, during the selling process, is that, in the real estate community, Copperwood is considered to be one of the most stylish multi-family projects in the entire state of New Jersey,” Hillier said. about the sale in an email responding to a Princeton Planet Survey.

Hillier said residents of Copperwood have been notified of the change in ownership. He also said the same on-site staff who worked at Copperwood would continue under the new owner.

Copperwood, which is located at 300 Bunn Drive, has 153 one- and two-bedroom rental units.

Hillier, who has offices in Princeton and lives in New Hope, Pa., Has spent nearly a decade realizing his vision for the project. Prior to his project, builder Hovnanian received approvals in 2005 to build 140 condominiums for residents 62 and older on the site. The plan faced legal battles, and then a shortage of buyers convinced the company to abandon the project. I

n late 2007, Hillier presented his proposal for the site, which was proposed as an apartment development for people aged 55 and over. The resort is located on the environmentally sensitive Princeton Ridge. Environmentalists filed a lawsuit against the municipality in 2011 challenging the zoning of the 21-acre site. The development footprint was reduced and part of the land was ceded to the municipality to be preserved as open space as part of a settlement. Copperwood opened in the fall of 2014. Hiller later requested that the age restrictions for the site be lifted.

Source link

5 Ways to Rename Your Real Estate Business – RISMedia |


For agents and brokers who have been in the real estate business for quite some time, you have probably noticed several changes in the space. From adopting new technologies to targeting a whole new generation of home buyers, it’s important to adapt and make the necessary changes over time.

Rebranding is a great way to put your real estate business back in the spotlight and show who you are, what you stand for, the services you provide, and your ability to adapt to the ever-changing landscape of this industry. But to ensure successful rebranding, you need to have a clear understanding of the importance of real estate branding and how to properly create your brand identity.

Why is the real estate brand so important?
No matter what city or market you are in, real estate agents and brokers are everywhere. With so many professionals involved in helping consumers buy and sell homes, the competition to gain and retain leads and customers is fierce. Having a strong brand identity will help you stand out and connect with prospects looking for a trusted, experienced and genuine agent and brand.

Here are five ways to keep your brand front and center and ensure the future success of your business, regardless of the intensity of the competition.

1. Define who you are and what you represent
Every brand should have a mission statement, especially in real estate. A mission statement allows you to put your brand and beliefs into words, giving prospects and prospects a chance to see how you can help them on their buying or selling journey. Write down what you stand for, why you chose to get into real estate, and what sets you apart from other agents and brands. Remember that every real estate agent, broker and brand around you is your competitor. A strong mission statement and a clear understanding of your strengths, services, and niche will not only help you determine your worth, but also showcase it to the people who matter most to your business.

2. Refresh your brand’s colors and logo
Redesigning your logo and updating your brand’s color scheme is an especially big step for agents and brokers who have been in business for over a decade. There is a new generation of buyers and sellers in the market; and it’s important to stand out on social media, so maybe it’s time to refresh your graphics and overall design. This can include renaming your business, updating to a more modern logo, transforming your business aesthetic, and changing your business color scheme. Websites like Pinterest can help spark trendy and modern ideas. Other platforms, like Canva, can help you take your new branding to the next level with marketing materials, both print and digital.

3. Modernize your website and blog
While many agents and brands have websites where prospects can read a bio and see current listings, a dated website may not reflect your modern business. Since having a strong online presence is more important than ever, having a website that is not only accessible, but also readable and visually appealing is vital. If you’ve updated your website before, a blog can be a great addition. Real estate blogs are a great way to show off your expertise while providing additional resources and information to your audience. Just make sure to keep it up to date with recent information and follow SEO best practices to ensure readability and eye return.

4. Adopt your niche or your specialties
Like any real estate professional, your goal is to help your clients buy or sell. But it takes more than the basics to stand out in your market. It is important to showcase your unique selling proposition, or your market niche, to set yourself apart from the competition. Ask yourself what you do better or differently from other agents and brokers in your area. Maybe you specialize in first-time home buyers or relocation services. Or maybe you are in the vacation home and luxury property niche. No matter where you focus, it’s important to embrace and promote these aspects of your brand so that you are identified for your specialty and become the go-to source for specific real estate needs.

5. Promote your new brand image on social networks
From planning stages to completion, you want to make sure social media is at the forefront of your rebranding strategy. This is especially important for agents who have a larger number of subscribers. As you begin the rebranding process, you can post teasers on your social media platforms to let your audience know that you will be making changes, big and small. You don’t want to go out of left field with a whole new logo, color scheme, or website, as this can confuse your existing audience. Create a bank of new social graphics that you can use across all platforms, and even consider shooting a video of yourself explaining the rebranding for an added visual element. Make sure your branding, messaging, links, and IDs are consistent across all of your platforms so people can easily search and find you. If you do decide to go ahead with a real estate blog, be sure to share this content on your social accounts to ensure maximum exposure.

In order to stand out from the competition to improve and develop your real estate business, a rebranding may be the solution. If you haven’t updated your branding for a long time (or never), if your logo and brand colors are outdated, or if you are just looking for a way to stand out, refresh your design, your message and your overall branding is a great start. Make sure you stay true to yourself and what you stand for while adapting to this ever-changing industry – and in no time you’ll be on top!

Paige Brown is the Content Editor for RISMedia. Send him your ideas for real estate news by e-mail at

Source link

IREM names Realty Trust Group finalist for Excellence in property management award


Greg gheen, RTG President said: “We are honored to be named among these premier organizations and accomplished individuals as a finalist for this year’s REME Awards. Our company is passionate about developing innovative healthcare real estate solutions to enable our clients to focus on what matters most – caring for patients. We are grateful to organizations like IREM who support our team members working in such a dynamic and challenging industry. ”

A total of 79 entries were accepted for awards in six categories. RTG is one of the three finalists for the AMO of the Year, which rewards an AMO (Accredited Management Organization®) for their dedication and effort to the profession.

To find out more about the REME Awards and see the full list of finalists, visit the IREM website here.

About the Real Estate Trust Group
Realty Trust Group, LLC (“RTG”) is a real estate advisory and services firm providing a full range of real estate services, including advice, development, transactions, operations and compliance.

Since 1998, RTG has helped hospitals, physician groups and landowners navigate the rapidly changing industry with growth strategies that gain market leadership and improve the patient and physician experience for a better life. better delivery of care. Our philosophy is to provide innovative solutions to the complex and difficult problems encountered in today’s healthcare real estate market. These solutions include strategic campus and facility planning, portfolio optimization, portfolio monetization, project development, leasing, acquisition and disposal services, portfolio management, regulatory compliance and more. other ideas and services. For more information on RTG and our innovative healthcare real estate services, visit www.realtytrustgroup.com, Facebook, LinkedIn, or call 865-521-0630.

About IREM
For over 85 years, our members have made us the loudest voice in the world for all things property management. Nearly 20,000 business and residential management leaders live there for education, support and networking. Our CPM®, ARM®, ACoM and AMO® Certifications are internationally recognized symbols of ethical leadership and well-managed property. And our tools provide decades of on-the-job expertise to help members become even better at what they do. Simply put, IREM and its members are here to uplift the profession. If you know real estate management, come and meet us irem.org.

Contact: Angie Surface
Real estate trust group
Telephone: 865-684-2891
E-mail: [email protected]
Website: www.realtytrustgroup.com

SOURCE Realty Trust Group LLC

Related links


Source link

Luke Williams Real Estate Agency Opens Premises in North Warrnambool | The standard


news, latest news,

North Warrnambool now has its own real estate agency with the popular growth area a prime position for the business to be established. Luke Williams moved his real estate agency, where he had worked from his home for two and a half years, to new premises at Centro Shopping Center this week. Mr Williams said he hit his five-year business goal in his first two years and opening a storefront took the business “to that next level.” “All the other agencies are in the CBD. It’s something different,” he said. He welcomed Sales Associate Craig Bonney, a longtime resident of the town and a professional at the Warrnambool Golf Club for 22 years in the business. He said they complemented and known each other for years. “We work well together,” he said. “We’re real, we’re down to earth and we relate to people, that’s our big thing, people know us. A lot of our business comes from word of mouth and people who know us. We rely heavily on our relationships and connections. Mr. Williams said the current demand for properties in the Southwest is unlike anything he has seen in his decade of working in the industry. ” It’s out of control, “he said.” We had one that we listed on Thursday about four hours before the lockdown and we had three unseen site offers, all from locals. It’s an Allansford list and it’s hard to get anything. “As soon as we list a property we do a video tour that we can send to anyone who requests it. This is becoming the norm now. Last year I think we sold 20 (properties) invisible site. In previous years it could happen once a year, now it’s just expected. ”


Source link